Designing a new custom bottle label? Congratulations — you’re in for an exciting ride. But as you embark on this endeavour, there are a few considerations to keep in mind. Knowing what to expect ahead of time can help you prepare for each step of the label-making process. It can also ensure that the end result meets (or exceeds) your expectations.
So, what exactly are those expectations? Here are some of the most important things to consider with custom bottle labels.
Bottle labels often have to withstand environments like cold temperatures and condensation. That means they have to use the right adhesive and label material combination so they last (and continue to look great) in these conditions. Depending on how the products are handled and shipped, you also want to keep them fade- and abrasion-resistant. When your custom label has to be greaseproof, abrasion-resistant, fade-resistant or able to handle other rough conditions, you need a knowledgeable label supplier by your side.
If you want your bottle labels to stand out on store shelves, quality counts. You know your product is high quality, so give it a label that matches and keeps your entire brand experience consistent.
This is where ISO 9001-2015 certification becomes important. When you choose a label supplier who has this certification, you get the peace of mind knowing there are processes in place to ensure your labels are met with high QA standards — and the end result meets your exact specifications.
Bottle labels are used for a variety of products, but most of the time those products fall into food or beverage categories. If it’s beer, wine, BBQ sauce, salsa, or some other food product, it’s going to have to comply with either the Alcohol and Tobacco Tax and Trade Bureau (TBB) or the Food and Drug Administration (FDA).
One of the best parts about custom labels are the endless options – including matte and tactile finishes, pearlescent, glow-in-the-dark, coated, scented, thermochromic, metallized and a host of other enhancements to make your label memorable.
If you’re unsure how to approach your vast list of options, work with your label designer to decide what’s best for your product and brand.
You can also request a sample pack from us!
You probably have a set budget for your labels. The key to staying on budget (or even below budget) is focusing on efficiency. The right custom label company can reduce costs by finding solutions for the look you want.
Getting custom bottle labels is an exciting adventure. It’s an opportunity to work with a label and packaging company that knows your industry to bring your product vision to life. After all, the label is one of the first things customers will see when they encounter your product.