buddy brew coffee pressure sensitive label

The Basics of Pressure Sensitive Labels

Pressure sensitive labels are an extremely common and effective type of label. They can be used for a variety of product shapes and sizes. We often see clients turn to us for pressure sensitive labels on their wine bottles, coffee, beer bottles, candles, nutritional supplements, food products, and more. 

What are Pressure Sensitive Labels?

Let’s start with the basic question: What exactly are pressure sensitive labels and how do they differ from other types of labels? Simply put, they self-adhere onto a product’s surface, so you don’t need heat, water or any special solvents to make them stick. They simply require pressure to form a bond between the adhesive and the product (hence the name “pressure sensitive”).

While you can only see the top of a pressure sensitive label when it’s on a product, the entire label actually contains 3 layers:

  1. Liner: The backing material with release coat
  2. Adhesive: The coating that helps the label stick to the surface of a product
  3. Facestock: The coating and print surface material the label is made from


By using either our flexo or digital printing process, we can create a wide range of graphic & finishing elements for the pressure sensitive labels. Depending on the type of adhesive used, they’re usually easy to remove. 

When to Use Pressure Sensitive Labels

Our pressure-sensitive labels can be applied to the front and back of your packaging, which can be almost anything – jars, bottles, clear plastic, glass – and range in size from a small strip to a large jug and beyond. These labels are fantastic for products that need to endure harsh indoor or outdoor environments.

The die cut label printing process is fairly quick and repeatable once perfected, and the labels are usually easy to apply to the product after printing. Even though you’d think the intricate shapes would make die cut labels expensive, they’re actually quite affordable when printed in bulk quantities. Of course, this varies depending on the type of die cutting process (like flatbed, rotary, semi-rotary, or laser die cutting), so talk to your label designer about what process they use and how it will affect pricing.

Pressure Sensitive Label Materials

If you decide to use pressure sensitive labels for your products, you’ll be happy to know there are plenty of materials to choose from. Think about the look and feel you want your labels to convey, then work with your label designer to choose from:

  • Matte and tactile finishes
  • Pearlescent
  • Glow-in-the-dark
  • Coated
  • Metallized
  • And more

How to Apply Pressure Sensitive Labels

One of the reasons pressure-sensitive labels are so common and popular is their ease of use. They can be applied manually (by hand) as part of a hand-crafting production process or by using labeling equipment in a high-speed production line. Both are feasible, cost-effective ways to apply pressure-sensitive labels to your products.

Even though it’s the most common type of label, we can’t say enough about how effective pressure sensitive labels are. They’re popular for a reason — these labels are durable, easy to apply, simple to create, fit all shapes and sizes, and endure unfriendly environments. They check the boxes for many brands seeking custom labels, and Mammoth has the resources, knowledge and experience it takes to get you the pressure-sensitive labels you want. 

How We Can Help

Let us help you create the perfect label for your product. Get in touch with us to talk about what Mammoth can do for you. Contact our digital label experts today for the innovative solutions that can make your products stand out.