Nutrition Supplement Label

Supplement Label Ideas and Inspiration

If you’re gearing up for new label creation for your nutritional or dietary supplements, you might be a little intimidated. Deciding on the look and feel of labels isn’t always a simple decision, especially when creating them the first time. But with the right label maker by your side, you have nothing to worry about. 

Now, where to start? Take some time to look at supplement label ideas to form a vision for your labels. This initial expectation can get you on the path towards bringing your vision to life. Sometimes it just takes a little comparison for a lot of inspiration.

As you research what other dietary and nutritional supplement labels look like, keep these questions in mind:

  • What do you like most about the label design on the product?
  • What do dislike about the design?
  • How much information does the label provide? Is it too much, or not enough?
  • What kind of font and imagery are they using?
  • What’s the text-to-image ratio? Is it sufficient?

Supplement Label Ideas

Supplement Label

Go big or go home

Let’s face it: The supplement marketplace is crowded. Your products need to grab eyes and meet requirements to stand out from competitors sitting next to them on store shelves. Don’t be afraid to be bold with your supplement label design. Include something prominent on the label — whether it’s your brand logo or an element that encompasses what your product is — like this example from Muscle Feast.

Use color wisely

It’s common for consumers to look for visuals to quickly portray certain information about a product. For example, iif a product has different flavors, color can quickly indicate which flavor it is — no reading required. Pink is often used for strawberry, cream for vanilla, brown for chocolate, red for cherry, purple for grape, and so on. This is the perfect way to not only capture eyes and stand out, but to tell consumers important details about your supplement product in a visual way. 

Supplement Labels​ Custom for Mixt Energy
MXT Nutrition Supplement Label

Simplify the complex details

You’ve got to have important information like supplement facts, ingredients, and directions on a dietary or nutritional supplement label. But who says it has to be boring? Ditch the straight black and white text. Add variation with color, different font sizes, and icons like the back of this label from MIXT Energy. They use icons to detail the directions and flavor. This makes it easy to read while checking all of the boxes for compliance. 

Federal Requirements for Supplement Labels

Speaking of compliance, don’t forget that regardless of the design, certain information is required by the U.S. Food and Drug Administration on all supplement labels. That information includes:

  • Statement of identity (what it is)
  • Net quantity of contents (how much of the supplement it contains)
  • Nutritional label (supplement facts panel)
  • Ingredient label (what the supplement is made of)
  • Nutrient content claim
  • Pre-market notification of new dietary ingredients (a dietary ingredient that was not marketed in the United States before October 15, 1994, and does not include any dietary ingredient which was marketed in the United States before October 15, 1994)
  • Warning statements for supplements containing iron or iron salts

As mentioned above, it’s possible to have this information on your label in a cool, out-of-the-box, eye-catching way. Work with your label designer to add visual components to these details — he or she will know how to do this while remaining compliant.

Still confused about federal requirements for supplement labels? Use this guide from the American Herbal Products Association (AHPA), which breaks it down in an easy-to-understand way.

Supplement labels can be tricky because they’re in a competitive market, but they need to grab eyes and meet requirements. After you take the time to find some inspiration, then work with a label creator to bring your vision to life, your nutritional and dietary supplement products are sure to impress consumers far and wide.

How We Can Help - Supplement Labels

It’s time to bring your supplement labels to life. Our printing solutions are custom-tailored to your market, your product and its story. Let’s talk about what Mammoth Packaging can do for you. Contact our digital label experts today for the innovative solutions that can make your products truly shine.