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If you’re gearing up for new label creation for your nutritional or dietary supplements, you might be a little intimidated. Deciding on the look and feel of labels isn’t always a simple decision, especially when creating them the first time. But with the right label maker by your side, you have nothing to worry about.
Now, where to start? Take some time to look at supplement label ideas to form a vision for your labels. This initial expectation can get you on the path towards bringing your vision to life. Sometimes it just takes a little comparison for a lot of inspiration.
As you research what other dietary and nutritional supplement labels look like, keep these questions in mind:
Let’s face it: The supplement marketplace is crowded. Your products need to grab eyes and meet requirements to stand out from competitors sitting next to them on store shelves. Don’t be afraid to be bold with your supplement label design. Include something prominent on the label — whether it’s your brand logo or an element that encompasses what your product is — like this example from Muscle Feast.
It’s common for consumers to look for visuals to quickly portray certain information about a product. For example, iif a product has different flavors, color can quickly indicate which flavor it is — no reading required. Pink is often used for strawberry, cream for vanilla, brown for chocolate, red for cherry, purple for grape, and so on. This is the perfect way to not only capture eyes and stand out, but to tell consumers important details about your supplement product in a visual way.
You’ve got to have important information like supplement facts, ingredients, and directions on a dietary or nutritional supplement label. But who says it has to be boring? Ditch the straight black and white text. Add variation with color, different font sizes, and icons like the back of this label from MIXT Energy. They use icons to detail the directions and flavor. This makes it easy to read while checking all of the boxes for compliance.
Speaking of compliance, don’t forget that regardless of the design, certain information is required by the U.S. Food and Drug Administration on all supplement labels. That information includes:
As mentioned above, it’s possible to have this information on your label in a cool, out-of-the-box, eye-catching way. Work with your label designer to add visual components to these details — he or she will know how to do this while remaining compliant.
Still confused about federal requirements for supplement labels? Use this guide from the American Herbal Products Association (AHPA), which breaks it down in an easy-to-understand way.
Supplement labels can be tricky because they’re in a competitive market, but they need to grab eyes and meet requirements. After you take the time to find some inspiration, then work with a label creator to bring your vision to life, your nutritional and dietary supplement products are sure to impress consumers far and wide.
It’s time to bring your supplement labels to life. Our printing solutions are custom-tailored to your market, your product and its story. Let’s talk about what Mammoth Packaging can do for you. Contact our digital label experts today for the innovative solutions that can make your products truly shine.
