Packaging Labels
Packaging labels create unique opportunities for companies to speak to their customers. Mammoth Labels and Packaging provides industry standard solutions for product labeling. From initial design to final print and delivery our team has over 60 years of experience. We understand the importance of packaging labels, and how the impact of these labels can make or break company sales. Packaging and labeling aren’t just to make a product look nice, but can be utilized to sell the product, create brand loyalty, and make your products easier for consumers to find regularly.
Decades of Knowledge & Experience
Throughout our decades of label manufacturing, we have worked with many different industries and created successful, lasting solutions, and built strong relationships. With our experience across many different industries throughout the entire nation we can work with comprehensive expertise and knowledge. We leverage our comprehensive understanding of labeling and packaging to help our customers expand the reach of their products. When you work with Mammoth, you’re not just getting a printing service but a full service authority in the package and labeling space.
Brand Identity
Brand identity is often summed up in how companies communicate to consumers about their products, what the values of the company are, what goes into brand messaging, and how the company wants to be perceived by customers. The sum of these parts creates a personality for the company that informs marketing, packaging, messaging, and more. Packaging and labels are a crucial part of brand identity as they often are the last point of contact a company has with a consumer before they make their purchasing decision.
How Labels Translate to Sales
Labels can draw in a customer with the right design and form factor. Packaging impacts how consumers categorize your products. These factors have a direct correlation to sales and how consumers perceive your business. Product labels reach customers in a unique way that works in conjunction with other pillars of marketing. By having a strong, cohesive, and clear brand identity your company can reach the target audience and pull in customers that share your company’s values and are excited about the products you create. If a customer has a greater loyalty for your brand over another competing brand a recognizable label can guarantee their purchase.
Designing for A Target Audience
Labels are designed not only to convey information about your brand, but also to draw in a specific target audience. Brands that have a cohesive product line may be able to use their visual identity across all of their products as a way to create brand recognition and as messaging to consumers to try different products made by the same brand. The overall design of your labels have a dramatic impact on the consumer experience in the store and can be the difference of someone pulling your product off a store shelf or passing it along for something else. A cohesive brand understands its audience and uses logo design and labeling to boost consumer product identification. A product’s packaging is the last form of marketing a company can use to reach a customer, so messaging and brand image have to be engaging and distinct.
The Importance of Brand Recognition
As consumers have more interactions with your brand there is a higher chance they are willing to purchase one of your products. It is once they purchase the product that their experience determines whether they become loyal to the brand. If your branding matches the product well then the right consumers will find your product and hopefully have a positive experience. Brand recognition spans across many different outlets, but labels have a strong pull when consumers are looking at physical products in a store.
Components to Brand Recognition
Brand recognition not only helps consumers find your products in different ways, but it is crucial in order to pull in new customers. By having a brand identity that is strong and memorable, consumers will recognize your brand in different circumstances. A consumer may see an ad on social media, a billboard while driving, a friend using one of your products, or a product stocked on a store shelf. By creating awareness you open the door to help consumers generate interest.
Logo Recognition
Incorporating a brand logo into a packaging experience helps customers quickly identify your brand, and create an association of the product with your brand. Some of the most successful product branding can be recognized by consumers across the entire globe regardless of what language they speak. In order to create impactful labels the product package must work in conjunction with the logo. Mammoth Labels and Packaging designs and prints product packaging and labels for companies across the entire United States. With our wide range of product categories, our company has a large portfolio of product labels that have remained successful for years. Labels and logos are a crucial part of a brand and can make the difference between a customer spotting your product on a shelf full of others.
Custom Design Elements
Unique labeling is an important part of a brand identity in that it provides customers with a memorable experience that gives them a visual reference when seeking out a product in the same product category at a later date.
A label design is used to convey the brand identity, which helps provide context to the subcategory of the product. A label that incorporates brand identity will differentiate a health food drink and an energy drink by the design alone.
Product labels are a marketing opportunity as well and can play a role in overall brand recognition. Once a consumer has associated your unique labels with your product they will notice your brand identity on other products by your company.
The Visual Identity of the Brand
Visual elements of your brand oftentimes speak louder than the messaging on the products. There are a few key characteristics to the visual identity of a brand that should be eye-catching in one way or another. This doesn’t necessarily mean that it has to be bold and bright and flashy, but has a unique, visual element to differentiate it from other products. This could be an unusual font, clashing colors, extreme minimalism, unexpected artwork, and more.
The Main Visual Elements
The brand logo should be displayed front and center and be easily accessible to see. A color palette should be established so that it is associated with the brand. In some circumstances, a color palette is even more recognizable than the logo. A set of colors helps establish personality for the brand that goes beyond logos and messaging. Visual elements to branding the fonts that are chosen. font can change the way or logo is read by consumers. Font may create a whimsical or chic association with the product.
Packaging Design to Tell a Story
When designing packaging and labels for a product, it’s important to not only reflect on how that will look visually to consumers, but also how the overall design works to tell the story of your product or company. Labels and packaging are a key element to tell the story of your brand from the visuals to the materials used. Every single part of the packaging and labeling should work in congruence in order to tell the story of your brand or product. Ultimately packaging is about creating a unique experience for your customer to make a lasting impression on them that brings them back wanting to purchase more.
Using Labels to Create Emotional Connections
When trying to reach consumers, creating a special connection with them is an effective way for them to remember and recognize your brand during future purchases. An emotional connection can be created in several different ways. Some brands use mission statements in order to connect with consumers who share the same values. This varies depending on the messaging and brand identity of each company, and may or may not authentically reflect the values of that company. A brand may surround their packaging with information on sustainability, the importance of consuming health-focused foods, or may even back a social cause with profits from the sale of each product. By incorporating social responsibility and other values labels can reach consumers in a way that is unique and creates a lasting impression. Not only does a custom label help differentiate from other similar products, but it can ultimately reach consumers in a way that other forms of brand identity and marketing may not be able to.
Custom Labels: Product Logo Design
Mammoth Labels & Packaging produces custom labels for many of our clients. With our in-house design team we incorporate existing design elements that each company provides for us, and create labels that compliment their existing visual identity.
In the case that a client is releasing a limited edition product they may hire our design team to create a limited-run label that exists within the same visual identity as the rest of the brand. As professional designers our in-house design team can capture the essence of your brand and develop a new logo and label that fits your company’s values and appropriately conveys messaging.
Creating Labels & Packaging with Mammoth
Providing label and packaging solutions for our clients is our passion and for 6 decades Mammoth has worked with businesses and manufacturers across the United States to provide high-quality, comprehensive labels and packaging. If your company is looking for a new logo design or looking to have custom labels designed by Mammoth Packaging & Labels reach out to us today and we can talk you through our process from design to print.
