If you sell nutritional supplements like vitamins, enzymes, herbs, extracts, probiotics, and amino acids, you know your product inside and out. You know its health benefits, its ingredients, where those ingredients come from, and more. But do you know everything there is to know about the label?
If not, no worries. That’s what labeling experts like us are here for. When you get to the point where you’re ready to create nutritional supplement packaging that’s both compliant and appealing, we’re ready to help.
In the meantime, let’s talk about some of the most common dos and don’ts with regards to nutritional supplement labeling.
Certain information is required by the U.S. Food and Drug Administration on a nutritional supplement label. Those details include:
If federal requirements for nutritional supplements have you scratching your head, take a look at this guide from the American Herbal Products Association (AHPA), which breaks it down a bit further.
Even though there are many unique requirements of the industry, you can still have outstanding labels that include necessary information without compromising the design of your brand. There are several tactics to include FDA-required information while keeping your branding front and center, like smooth peel labels or creative bottle shapes and sizes. So yes, even in an industry with lots of fine print, labels can still come to your customers sharp and clear.
If your product undergoes third-party testing to get certifications, make sure your customers know. The best way for them to see those certifications is through your label, which helps build trust and can set your product apart from competitors on store shelves.
Third-party testing organizations that set strict standards for the purity and potency of supplements include:
Dedicate a spot on your label to show off this impressive achievement.
Especially with nutraceutical labels, pay close attention to the products underneath the label, inks and adhesion materials. Some of those products may be sensitive to extreme temperatures or harsh environments. From tamper-evident solutions to shrink wrapping and absolutely everything in-between, make sure your label (and product) can handle it.
Taking shortcuts (like not turning to an expert label-maker for custom labeling) has long-term consequences. It’s time to ditch an overwhelming, potentially error-ridden DIY method with a seamless, stress-free and high-quality label-making process. Since there’s so much to remember for nutritional supplement packaging, you’ll be glad the weight of remembering is off your shoulders.