Just like each type of wine delivers a unique sensory experience, wine labels engage the senses, as well — particularly the eyes. Your wine label is the first visual that draws people to your wine — whether on a store shelf or in your winery. What do you want it to say about the wine they’re about to taste? How do you want people to feel when they see it?
Let’s dive deeper into wine labels and what you should consider as you embark on the wine label creation process.
With so many wineries out there (and so many other bottles of wine sitting next to yours on store shelves), you’ve got to find a way to attract eyes. Blending in with a dull label won’t help your bottom line, but a professionally-designed and unique wine label will. After all, it’s the first thing people use to compare your wine to competitors (before they taste the difference, of course).
Don’t be afraid to experiment with unique papers and foils, creative and durable inks and engaging textures that your competitors aren’t using. Be different. Stand out.
The quality of your wine label should complement the effort you put into creating your wine. You can portray quality through the types of materials used for your label, as well as the design, text, and colors.
Another quality factor is durability. Make sure your labels are tough enough to withstand condensation and moisture, temperature changes moving in and out of wine coolers and storage, and physical handling throughout shipping, storage, display and consumption.
We can’t forget about Alcohol and Tobacco Tax and Trade Bureau (TBB) regulations, which certainly matter for wine labels. If outsourcing your wine labels, always choose a label company with a deep knowledge of TBB regulations. They should know how to make sure your labels are compliant so you can avoid headaches (and wasted money) later.
Speaking of money, who doesn’t want to save some? While the above factors are important, you can have them all while still keeping your wine labels affordable. It’s all about efficiency. The right wine label company (like us) can reduce costs with label application, packing labels and inventory marking and labeling that smooths out the production and sales process.
Your delectable wine deserves a stunning label that showcases your brand and winery in a positive way. After all, competition is fierce. Make your wine the best it can be with high quality labels that truly set it apart.