If you’re going through the work of creating custom product labels, why not make them stand out? Literally — raise them up. You can with embossed labels!
These types of pressure-sensitive labels take your product’s appearance to the next level by adding texture and personality. The raised effect they provide allows elements like patterns, decorations, and other cool features. This invites a consumer to reach out and touch your product on shelf – and, with the right lighting, provides interesting shading and depth.
We most often see the use of embossed labels with wine labels, food packaging and beauty products, but the technique has excellent potential on any product. With a little creativity, there’s tons of opportunity to take advantage of the sophistication and elegance of embossed labels.
Above we have an example of embossed label usage on a Silver Crest Cellars wine bottle. The combination of texture, image, and words gives the label a classic yet inviting look. It encourages the consumer to pick it up, touch it, and pour a glass.
Did you know that 90% of information transmitted to the brain is visual? Visuals are processed 60,000 times faster in the brain compared to text. Using embossed labels allows you to take a visual element from your brand to a new level — giving it an almost three dimensional look.
Think about what kind of imagery would really pop when used on an embossed label such as brand logo, background image or pattern. Maybe the image is flat while the text below it (like in the wine bottle example above) is raised. Use a proper mix of images and words, but allow the embossed label to create varying effects between them.
The answer to this question is truly up to you, but working with an experienced label designer can guide you in the right direction. Stick with the best practice that the more intricate the visuals, the less embossing needed. This will help keep the label from becoming too busy and overwhelming to the eye. During the label design process, you will have plenty of time to review and ensure that the right amount of texture is added to your embossed labels.
After you approve the final design of your product labels and decide on the embossed area, an embossing plate is made to that image. The plate is then pressed against the label after printing to create the indented image or text.
The price of creating embossed labels depends on a number of factors, and different appearances require different tooling, all of which can dictate varying price points.
You can also achieve the look and feel of embossing without the cost of an additional plate. This is done through a raised ink effect, by building up layers of white ink on non-estate substrates. This gives texture to graphics or text on your label.
If all of this sounds a bit intimidating, don’t worry. Embossed label-making pros will make sure every box is checked and all of your bases are covered. We want your pressure-sensitive, textured labels to come out exactly as you imagined!