Coffee Label Design Ideas

Does your coffee keep customers coming back for more? It’s true that the quality of the product (in this case, the taste of your coffee) is what generates long-term loyalty. But what catches a consumer’s attention? What gets them to pick the canister off the shelf and put it in their shopping cart for the first time?

We’re betting it’s the label.

The label on a coffee product is often the first exposure a consumer has to a brand, and when they enjoy that product, they keep the association in mind so they can find that label again later. Because of this, your coffee label can make or break your product’s success.

If you’re starting from scratch, it might be helpful to find coffee label ideas to inspire your design. As you research what other coffee labels look like, keep these questions in mind:

  • What do you like most about the label design on the product?
  • What do you dislike about the design?
  • How much information does the label provide? Is it too much, or not enough?
  • What kind of font and imagery are they using?
  • What’s the text-to-image ratio? Is it sufficient?

Coffee Label Design Inspiration

Custom Food Labels For Buddy Brew Coffee

The right details in the right place

Being a beverage, coffee falls under the U.S. Food and Drug Administration (FDA) requirement that all foods display certain information on their labels. Those requirements include:

  • A statement of identity
  • Net weight
  • Nutrition facts label
  • Ingredient list
  • Manufacturer’s address


To ensure your coffee label is compliant, it should have the above information at minimum. Luckily, most coffee labels have a front and a back, so you have plenty of space. Working with your label designer to find the best placement for these crucial details will help you contain all of this information while maintaining a beautifully-designed label.

Different applications

Food and beverage labels often endure harsh environments, and coffee is no exception. Consider things like transportation & storage, or usage applications such as frozen or hot coffee. Whatever the circumstance, your coffee labels should be able to withstand the environment they’re going to be used in to ensure a positive consumer experience.

Simplicity mixed with uniqueness

Sometimes less is more. Coffee bags usually have two labels, one on the front and one on the back. When in doubt, keep them simple. The front label needs must-have items that customers automatically look for, such as: 

  • The name of the coffee
  • Bean origination
  • Where it’s roasted
  • What it tastes like
  • How it should be brewed


The back label is where you can put important nutritional information. But don’t overthink it. Keep the design simple while incorporating the information customers expect to see.

Pressure Sensitive Labels

Recyclable materials

Recyclable, sustainable pressure-sensitive labels are a great option for coffee brands that want to be conscious of waste. Another way to do this is to create labels that effectively convey your brand while using as little material as possible, like this example from Buddy Brew, which uses only 1 front label – no wrap around or 2nd label on the back.

Not only are these types of labels environmentally-friendly, they can be applied to the front and back of your packaging, including jars, bottles, clear plastic, and glass.

How We Can Help

Whatever your vision for your coffee label design, we can help make it a reality. All it takes is some collaboration between our label designers and your brand to help translate your needs into a versatile, eye-catching, revenue-generating label.

It’s time to bring your labels to life. Our printing solutions are custom-tailored to your market, your product and its story. Let’s talk about what Mammoth Packaging can do for you. Contact our digital label experts today for the innovative solutions that can make your products truly shine.