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Does your coffee keep customers coming back for more? It’s true that the quality of the product (in this case, the taste of your coffee) is what generates long-term loyalty. But what catches a consumer’s attention? What gets them to pick the canister off the shelf and put it in their shopping cart for the first time?
We’re betting it’s the label.
The label on a coffee product is often the first exposure a consumer has to a brand, and when they enjoy that product, they keep the association in mind so they can find that label again later. Because of this, your coffee label can make or break your product’s success.
If you’re starting from scratch, it might be helpful to find coffee label ideas to inspire your design. As you research what other coffee labels look like, keep these questions in mind:
U.S. Food and Drug Administration (FDA) requirements include:
To ensure your coffee label is compliant, it should have the above information at minimum. Luckily, most coffee labels have a front and a back, so you have plenty of space. Working with your label designer to find the best placement for these crucial details will help you contain all of this information while maintaining a beautifully-designed label.
Food and beverage labels often endure harsh environments, and coffee is no exception. Consider things like transportation & storage, or usage applications such as frozen or hot coffee. Whatever the circumstance, your coffee labels should be able to withstand the environment they’re going to be used in to ensure a positive consumer experience.
Sometimes less is more. Coffee bags usually have two labels, one on the front and one on the back. When in doubt, keep them simple. The front label needs must-have items that customers automatically look for, such as:
The back label is where you can put important nutritional information. But don’t overthink it. Keep the design simple while incorporating the information customers expect to see.
Recyclable, sustainable pressure-sensitive labels are a great option for coffee brands that want to be conscious of waste. Another way to do this is to create coffee labels that effectively convey your brand while using as little material as possible, like this example from Buddy Brew, which uses only 1 front label – no wrap around or 2nd label on the back.
Not only are these types of coffee labels environmentally-friendly, they can be applied to the front and back of your packaging, including jars, bottles, clear plastic, and glass.
Whatever your vision for your coffee label design, we can help make it a reality. All it takes is some collaboration between our label designers and your brand to help translate your needs into a versatile, eye-catching, revenue-generating label.
