You’ve finally done it. You’ve created the perfect candle with the right aromatherapy blend, the ideal size and shape, and ingredients you’re proud to stand behind. Your product is ready to get into the hands of your customers. There’s just one piece left: the label.
Your candle label options are endless, so where do you start? How do you know what information to include on the label, the type of material to use, and what the design should look like? Let’s break it down.
No matter what your label is made of or what it looks like, there’s some crucial information you must put on your candle. Make sure to include:
Once you know you must include these details, you and your label company can work these elements into the design seamlessly.
Candles are a sensory experience for the nose, so why not incorporate a label that leverages the sense of touch, too? One textured option is non-laminated paper, which feels slightly ribbed and soft to the touch. It also looks sophisticated and sleek. Another option for texture is embossed labels, which incorporate a raised design. These look impressive and take the candle label to a whole new level.
Foil stamping techniques are perfect for candle labels because they combine color, texture and style for a truly irresistible look. They can have metallic, iridescent and/or holographic effects that draw eyes and truly dazzle. If you want your candles to leave a lasting impression (from their appearance in addition to their scent), foil stamping is the way to go.
As one of the most popular types of labels, pressure sensitive labels are simple (they stick to the candle’s surface) and durable (they can withstand pretty harsh environments, including heat). They come in a wide variety of options, including:
Here’s an idea to consider: Create a scented pressure sensitive label that matches the scent of your candle. No need to open the candle lid to get a whiff — customers can simply smell the label for a preview.
When it comes to candle labels, simplicity is in style. No matter which type of label you choose, consider keeping it clean for a classy look. This is popular among candle labels because candles are meant to calm, not overwhelm.
You can still use more eye-catching elements, like metallics or holographics, while keeping the design simple. Use as few words as possible, stick to two contrasting colors, and keep the amount of special effects or textures your label uses to a minimum.
Now that you have some ideas of what to include for a candle label, we’re here to help get you started. Let’s talk about what Mammoth can do for you. Contact our digital label experts today for the innovative solutions that can make your products truly shine.
