Consumers care about how their favorite products are labeled — more so than they probably realize. Although you supposedly can’t judge a book by its cover, customers will often end up judging a product by its label. In many cases, they can be convinced to purchase a new product (or even make the switch from a brand they know well) due to impeccable label design.
Of course, the design of your product labels needs to align with your brand messaging and make sense for the product’s use and packaging. But there are other elements you can count on to pique a customer’s interest and entice them to add your product to their shopping cart.
From prioritizing the tactile experience to appealing to a consumer’s sense of social responsibility, your labels can play an integral role in how well your product moves once it’s on the shelves. Let’s take a closer look at just five of the biggest product label design trends to watch for as we head into 2021.